CONFERENCES
CONFERENCES
SUNDAY 11:00 A.M.
SUNDAY 11:00 A.M.
SALES GROWTH MADE SIMPLE: HOW TO MAKE MORE AND STRESS LESS
BY: ERIN MACNEIL
Growing your business doesn’t need to be so stressful. By implementing basic strategies, actions, and systems, you can grow your sales, increase your clients, and make more money! In this live talk, you’ll learn the simple numbers to track, how to identify your most profitable treatments, and next-step actions to elevate your sales, helping you make more and stress less.
Erin is a seasoned professional with over 20 years of experience in the beauty and spa industry, having worked her way from receptionist to International Spa Director. After successful roles with prestigious hotel groups and luxury brands, she founded The Spa Business Coach INC to help small business owners and nurse injectors in the aesthetic and beauty sectors thrive.
As a Spa Financial Specialist and Operations expert, Erin helps clients unlock their business potential through financial analysis, team building, marketing, and exceptional client service. Her coaching empowers business owners to become true CEOs by mastering key business skills and optimizing their operations for profitability and growth.
Based in Toronto, Erin is a sought-after consultant known for her ability to guide medspa owners toward sustainable success.
GLOWING SKIN COMES FROM WITHIN
BY: KATEY KRISTABELLE
Glowing skin isn’t just about what you put on the surface—it’s about nurturing the body from the inside out. This class dives into holistic strategies for radiant skin, addressing the powerful connection between diet, the lymphatic system, and personalized skincare routines to achieve lasting results. Learn how nutrient-rich foods and hydration support skin health, discover the role of lymphatic drainage in detoxification and circulation, and master the art of tailoring routines to individual client needs. We’ll also discuss why personalized routines are key to client success, how to integrate them seamlessly into your practice, and ways to overcome the stigma that holistic skincare is “just fluff.” Walk away with both holistic tools and business strategies to help your clients unlock their healthiest, most radiant skin—and keep them coming back.
Katey is the founder of Mindful Beauty and a passionate advocate for holistic skincare. With years of experience as a holistic esthetician and nutrition coach, she specializes in integrative facial massage techniques that transform skin health and restore radiance from within. Her practice blends results oriented skincare, personalized holistic guidance, and mindful self-care to empower women to achieve clear, glowing skin.
Katey’s expertise spans acne healing, lymphatic flow, and the mind-body-skin connection. She offers rejuvenating facials, virtual consultations, bespoke treatment plans, and tutorials that bring her holistic approach to skincare directly to her clients. Through her signature methods, she emphasizes sustainable beauty rituals, functional skincare, and inner wellness for vibrant, lasting results.
TREATING CHRONIC INFLAMMATORY CONDITIONS IN SKIN OF COLOR
BY: SASH MOREAUX
Advancements in our understanding of safely treating multicultural skin types, as well as the histology of the skin and its connections to the brain and gut, are revealing correlations between inflammation and various diseases. Comprehending the activation and regulation of the skin’s immune system is crucial for professionals developing treatments for chronic inflammation and for applying these insights in clinical practice. This course provides a distinctive opportunity for professionals to acquire science-backed information regarding innovative therapies aimed at treating chronic inflammation and related conditions specifically for multicultural skin.
Sash Moreaux, a devoted mother of three and two bonus daughters, brings 19 years of experience as a licensed esthetician and serves as the CEO and Founder of Meaux Co. Her deep passion for skincare, complemented by her studies in esthetics and cosmetic chemistry, informs her distinctive business approach. Celebrated for her accomplishments, including the Lyons Woman’s Award and New York Seedlings Grant for Entrepreneurship, Sash draws on her background as a collegiate athlete to emphasize the importance of hard work and determination.
Since establishing Meaux Co. seven years ago, it has blossomed into a vibrant community of over 3,000 estheticians, dedicated to vegan and eco-friendly skincare solutions. Sash is committed to reducing waste and minimizing the carbon footprint, with the goal of inspiring zero-ish-waste initiatives across the industry. Known for her vibrant personality and innovative teaching methods, she has over a decade of experience as a Licensed Instructor in Advanced Aesthetics at the collegiate level, making complex information engaging and enjoyable to learn.
With a strong commitment to philanthropy, Sash is well-respected in the industry for producing and giving away high-quality products that align with her values. Over the past seven years Sash and Meaux Co have given away of $300k to the esthetics community in the form of scholarships, giveaways and donations. Her company aims to establish new benchmarks for ethical practices in the beauty sector while promoting healthier skin and a sustainable future. Her Skin Studio in New York caters to a diverse clientele, including professional models, athletes, and local celebrities.
THE ULTIMATE LASH LIFT MASTERCLASS
BY: LOANA BARKER
This live demonstration by industry expert Loana Barker dives deep into the art of creating flawless lash lifts. Loana will guide participants through professional techniques, including when to use rods versus shields for optimal results, the step-by-step process of performing a lash check, and the science behind lash baths—addressing the common question of whether rinsing with water is a viable option. This class is designed to equip beauty professionals with practical knowledge and insider tips for achieving consistent, high-quality lash lift results.
Loana Barker is a veteran beauty professional with over three decades of experience in the industry. Beginning her career as a licensed cosmetologist, Loana specialized in hair and nails before discovering her true passion for enhancing beauty through lashes. Her commitment to growth and education has been a defining trait throughout her career, leading her to pursue ongoing advanced training, certifications, and seminars to perfect her craft.
In 2013, Loana earned certifications in Classic and Volume eyelash extensions, and in 2016, she discovered Elleebana—a turning point that set her on the path to becoming an authority in lash lifting. After quickly certifying as an Elleebana Lash Lift and Tint technician, she advanced to become a certified trainer for Elleebana USA, now proudly holding Trainer Number TR16394.
As a respected educator and distributor for Elleebana USA, Loana is known for her personalized, hands-on teaching style that ensures every student leaves with the confidence and expertise needed to succeed. Her meticulous attention to detail, passion for innovation, and dedication to supporting lash and brow artists have made her a sought-after mentor in the industry.
With a deep love for connection, Loana finds joy in working closely with clients, students, and fellow professionals, creating relationships that fuel her drive to continually elevate standards in beauty education. Her philosophy is simple yet powerful: growth comes from learning, and every artist has the potential to achieve mastery with the right guidance and tools.
SUNDAY 2:00 P.M.
SUNDAY 2:00 P.M.
THE SECRETS TO A 7-FIGURE BEAUTY BUSINESS
BY: NEVETTE RAMOS AND JASON RAMOS
Unlock the secrets that no one wants to share about building a 6-7 figure beauty business. This proven, step-by-step method covers everything from branding and mindset to team building, creating multiple income streams under one niche, managing finances, and more. Learn how to go from $0 to $1 million in revenue with a strategy you can copy and implement directly into your own business.
Nevette Ramos is a visionary entrepreneur who built her success from the ground up, turning limited resources into multiple thriving businesses across diverse niches. With a deep passion for service and empowerment, she has guided countless beauty professionals in scaling their businesses using the same powerful strategies that fueled her own growth. Nevette is known for her ability to bring clarity, confidence, and structure to creatives who are ready to take their business to the next level. She’s the mentor she once needed—offering guidance, systems, and support to help others achieve lasting success.
Alongside her is her husband, Jason Ramos, a globally recognized tattoo artist and founder of Rich Kids Tattoos. Known for his hyperrealistic portrait work and viral tattoo tutorials, Jason turned his passion into an empire. He’s the creator of Fieras Academy, where he mentors aspiring artists to elevate both their art and their income. With a loyal community, a powerful brand, and a mission rooted in education, Jason empowers artists to break industry limits. Together, Nevette and Jason are a dynamic duo blending creative excellence and business mastery—showing beauty and tattoo professionals what’s truly possible when passion meets purpose.
BREAKING INTO MEDICAL AESTHETICS
BY: JERRI K. HIRST
Are you an esthetician considering the leap into the medical field? Jerri K. Hirst provides a no-nonsense guide to navigating this journey. From the challenges and expenses to timelines and rewards, Jerri offers a transparent look at what it takes to expand your scope and become a medical esthetician, RN, or nurse practitioner. Through her proven strategies and personal insights, she equips you with the tools, clarity, and confidence to take your next steps. Discover the realities of transitioning, whether you’re exploring advanced treatments or aiming to grow into a medical role. Don’t miss the chance to learn from one of the most innovative leaders in aesthetics and wellness.
Jerri K. Hirst, MSN, RN, PhN, and host of The Beauty Outlaw podcast, is a licensed esthetician with over 30 years of expertise in aesthetics. Based in Orange County, California, she leads a thriving wellness and aesthetics spa offering cutting-edge treatments like medical micro-needling, PRF/PRP, peptide therapies, Botox, Hydrafacials, and more. As a soon-to-be nurse practitioner, Jerri works alongside a powerhouse team of expert estheticians and registered nurses—many of whom she has mentored through their own transitions into nursing.
BEYOND THE TREATMENT ROOM: CREATIVE WAYS TO BECOME MULTIFACETED IN THE INDUSTRY AND AVOID BURNOUT
BY: GABE LOUSADA
As an esthetician, you have the power to go beyond just facials! This class is designed to help you think outside the box and expand your career to new heights. Whether you want to become a skincare educator, develop your own product line, build your own brand, and master other talents that will take you outside of the treatment room. this course will show you how I have broken the traditional mold of being just an esthetician and how to diversify your skill set and follow your passions. It’s time to unlock your full potential and create a career that’s as dynamic and unique as your skills. Join us and discover how to turn your esthetician career into a multifaceted business with endless possibilities!
Gabe Lousada is a multifaceted professional, blending the worlds of beauty, media, and education. Originally from Brazil and now based in Miami, Gabe is an esthetician, makeup artist, video and photo producer, educator, and speaker. Driven by creative freedom, Gabe effortlessly transitions between these roles, continually finding inspiration to grow and evolve while helping others feel confident, beautiful, and seen.
BROWS SHOULD BE SISTERS, NOT TWINS: LIVE DEMO
BY: KELLEY BAKER
Join Kelley Baker for a live demonstration of her world-famous brow techniques. You’ll discover her signature style, learn how to achieve flawless brows every time, and master the principles of brow symmetry. Kelley will share her insider tips and tricks that have made her the go-to brow artist for Hollywood’s elite. Experience firsthand why she’s considered one of the best in the industry.
Kelley Baker is a celebrity brow artist, educator, and founder of Kelley Baker Brows. Known for her “brows should be sisters, not twins” philosophy, Kelley has transformed the way the beauty world approaches brow shaping. Her signature style, a perfect balance of natural elegance and precision, has earned her a star-studded clientele and a devoted following worldwide. With decades of experience and a passion for empowering beauty professionals, Kelley travels the globe teaching her techniques, inspiring artists to create brows that enhance each client’s unique beauty.
SUNDAY 3:30 P.M.
SUNDAY 3:30 P.M.
FROM SOLO SUITE TO STOREFRONT SUCCESS
BY: PAIGE COLSON
Going solo is a leap—but scaling to a storefront is a whole new level. In this empowering session, Paige Colson, owner of Peak Beauty Studio, shares her real journey from working solo to building a thriving brick-and-mortar space. She’ll cover the mindset shifts, financial planning, team building, and branding strategies that helped her expand with purpose and confidence. Whether you’re just starting out or dreaming of opening your own studio, this talk will give you the roadmap, inspiration, and honest lessons to take your esthetician business to its peak.
Paige Colson is a Clinical Esthetician, Permanent Makeup Artist, and the owner of Peak Beauty Studio. With a deep passion for skin and brows, Paige has built a reputation for delivering high-performance treatments rooted in education, precision, and care.
Since becoming licensed, Paige has continued to expand her expertise by completing advanced training and earning certifications in clinical-grade treatments, protocols, and professional skincare lines. She also holds a microblading certification in the sought-after BoldBrow technique, refining her skills as both an esthetician and PMU artist.
As a business owner and service provider, Paige blends technical excellence with a results-driven mindset. She is committed to her clients’ confidence and transformation—believing that their results are a reflection of her success. Paige’s motivation, dedication, and ever-evolving knowledge make her a trusted name in the beauty industry.
FROM HOBBY TO BROW EMPIRE: BUILDING A THRIVING BUSINESS FROM YOUR PASSION
BY: BARBIE ZARRAGA
What started as a side hustle turned into a full-blown brow empire—and in this empowering session, Barbie, founder of Browaholics, shares the exact steps she took to get there. From client-building strategies and pricing with confidence to branding, team growth, and navigating the jump from solo to CEO, this session is packed with insight for any beauty professional ready to turn their craft into a career. Whether you’re just starting out or ready to scale, you’ll leave inspired (and equipped) to create your own version of success.
Barbie Zarraga is the visionary founder and chief brow artist behind Browaholic Brow Studio in Miami, as well as the creator of BWH Cosmetics. As a determined, creative, and resilient Latina entrepreneur, Barbie transformed an unexpected opportunity into a thriving beauty empire.At just 17, Barbie started her journey with no prior experience and quickly discovered the power of expertly shaped brows to boost confidence and transform how clients see themselves.
Barbie is now recognized industry-wide as a top-tier brow professional with over a decade of experience, combining hands-on technique, education, and branding savvy. Her work has earned her accolades as Best Brow Artist of the Year and features in beauty media outlets including Bustle Beauty, CBS, and Esthetician Edit. Beyond the treatment room, Barbie empowers fellow artists through signature hands-on training—both in-person and online—teaching foundational brow shaping, tinting, lamination, and brand-building skills.
NEXT LEVEL SKIN REJUVENATION – THE SCIENCE OF PDRN & STEM CELLS WITH MICRONEEDLING
BY: JENNIFER MIGNANO
Discover how microneedling, when paired with PDRN (polydeoxyribonucleotide) and stem cell technology, takes skin rejuvenation to the next level. In this session, we’ll explore the science behind how these advanced ingredients work synergistically to repair, regenerate, and restore the skin—boosting collagen production, improving texture, and enhancing overall radiance. Perfect for professionals looking to understand the “why” behind the results.
Jennifer Mignano is a highly skilled medical aesthetician with over 20 years of experience in New Jersey, Arizona, and South Florida. She blends her extensive knowledge and hands-on expertise with today’s most advanced skincare technologies to deliver customized treatments and personalized skincare regimens that address each client’s unique needs.
Throughout her career, Jennifer has earned numerous certifications in areas such as custom facial massage, dermaplaning, advanced chemical peels, microneedling, and proper laser treatments. Committed to professional excellence, she continually expands her skills through ongoing education, staying at the forefront of industry trends and techniques. In 2021, Jennifer was a keynote speaker at ICES in Miami, where she presented “Microneedling – Maximize This Natural Approach While Increasing Revenue,” a session that was widely praised by attendees. Her mission has always been to provide results-driven, luxurious treatments backed by global education, innovation, and exceptional A-class service—helping every client look and feel their very best.
HOW TO BUILD INCLUSIVE BEAUTY BRANDS THAT HEAL AND SCALE
BY: MAGHAN MORIN
In this inspiring and educational session, Maghan Morin entrepreneur, esthetician, and founder of the award-nominated Melanated Beauty Spa™ shares her journey of transforming personal struggle into a powerful brand that centers the wellness, beauty, and cultural identity of people of color.
Drawing from her real-world experience building the first spa experience tailored to melanated skin, Maghan will guide attendees through the process of creating a brand that not only serves but represents. This talk goes beyond skincare techniques, offering a roadmap for estheticians ready to become cultural innovators, thought leaders, and legacy builders.
Attendees will learn:
- How to authentically build a brand rooted in purpose, representation, and results
- Marketing strategies that center community and drive conversion from storytelling to experiential events
- How to legally protect and scale your brand through licensing, IP ownership, and partnerships
- The emotional and cultural considerations of serving diverse skin tones and underserved communities
- How to design healing spaces that transform lives starting with your own
- Whether you’re a solo esthetician or an established spa owner, this session will equip you with the tools, mindset, and inspiration to build a brand that lasts—because representation in wellness isn’t a trend, it’s a responsibility
Maghan Morin is the founder and CEO of Melanated Beauty Spa, a purpose-driven wellness brand that redefines self-care for melanin-rich skin through culturally conscious practices and representation. A natural-born entrepreneur and college graduate, Maghan has always had a knack for building businesses — turning vision into reality with clarity, grit, and passion.
A first-generation American raised by a single father and deeply influenced by his entrepreneurial journey, Maghan developed her own business instincts early. Her athletic background shaped her resilience, leadership, and commitment to teamwork — traits that now drive her business success.
Under her leadership, Melanated Beauty Spa has rapidly scaled, earning features in Marie Claire, Entrepreneur, Aventura Magazine, and making appearances on NBC 6 and Inside South Florida. Her ability to grow a brand rooted in inclusion, culture, and community has positioned her as a rising voice in the beauty and wellness industries.
As a speaker, Maghan shares powerful insights on entrepreneurship, inclusive branding, wellness leadership, and scaling mission-driven businesses. She brings authenticity, relatability, and a results-driven mindset to every stage and conversation.
MONDAY 11:00 A.M.
MONDAY 11:00 A.M.
THE SECRETS TO A 7-FIGURE BEAUTY BUSINESS
BY: NEVETTE RAMOS AND JASON RAMOS
Unlock the secrets that no one wants to share about building a 6-7 figure beauty business. This proven, step-by-step method covers everything from branding and mindset to team building, creating multiple income streams under one niche, managing finances, and more. Learn how to go from $0 to $1 million in revenue with a strategy you can copy and implement directly into your own business.
Nevette Ramos is a visionary entrepreneur who built her success from the ground up, turning limited resources into multiple thriving businesses across diverse niches. With a deep passion for service and empowerment, she has guided countless beauty professionals in scaling their businesses using the same powerful strategies that fueled her own growth. Nevette is known for her ability to bring clarity, confidence, and structure to creatives who are ready to take their business to the next level. She’s the mentor she once needed—offering guidance, systems, and support to help others achieve lasting success.
Alongside her is her husband, Jason Ramos, a globally recognized tattoo artist and founder of Rich Kids Tattoos. Known for his hyperrealistic portrait work and viral tattoo tutorials, Jason turned his passion into an empire. He’s the creator of Fieras Academy, where he mentors aspiring artists to elevate both their art and their income. With a loyal community, a powerful brand, and a mission rooted in education, Jason empowers artists to break industry limits. Together, Nevette and Jason are a dynamic duo blending creative excellence and business mastery—showing beauty and tattoo professionals what’s truly possible when passion meets purpose.
BREAKING INTO MEDICAL AESTHETICS
BY: JERRI K. HIRST
Are you an esthetician considering the leap into the medical field? Jerri K. Hirst provides a no-nonsense guide to navigating this journey. From challenges and expenses to timelines and rewards, Jerri offers a transparent look at what it takes to expand your scope and become a medical esthetician, RN, or nurse practitioner. Learn from one of the most innovative leaders in aesthetics and wellness.
Jerri K. Hirst, MSN, RN, PhN, and host of The Beauty Outlaw podcast, is a licensed esthetician with over 30 years of expertise in aesthetics. Based in Orange County, California, she leads a thriving wellness and aesthetics spa offering cutting-edge treatments like medical micro-needling, PRF/PRP, peptide therapies, Botox, Hydrafacials, and more. As a soon-to-be nurse practitioner, Jerri works alongside a powerhouse team of expert estheticians and registered nurses—many of whom she has mentored through their own transitions into nursing.
FLAWLESS FINISH: MASTERING THE ART OF GLOWING SKIN WITH MAKEUP!
BY: GABE LOUSADA
Achieving flawless, glowing skin through makeup is an art, and this class will teach you how to master the technique. Whether you’re a makeup artist or a skin enthusiast, you’ll learn how to create a natural, radiant complexion that enhances your client’s or your own unique features. From skincare prep to choosing the right foundation formula, contouring for dimension, and applying highlighters that capture the light, we’ll cover all the essentials. You’ll discover how to work with different skin types, tones, and concerns to achieve a dewy, luminous finish that lasts all day.
Gabe Lousada is a multifaceted professional, blending the worlds of beauty, media, and education. Originally from Brazil and now based in Miami, Gabe is an esthetician, makeup artist, video and photo producer, educator, and speaker. Driven by creative freedom, Gabe effortlessly transitions between these roles, continually finding inspiration to grow and evolve while helping others feel confident, beautiful, and seen.
BROWS SHOULD BE SISTERS, NOT TWINS: LIVE DEMO
BY: KELLEY BAKER
Join Kelley Baker for a live demonstration of her world-famous brow techniques. You’ll discover her signature style, learn how to achieve flawless brows every time, and master the principles of brow symmetry. Kelley will share her insider tips and tricks that have made her the go-to brow artist for Hollywood’s elite. Experience firsthand why she’s considered one of the best in the industry.
Kelley Baker is a celebrity brow artist, educator, and founder of Kelley Baker Brows. Known for her “brows should be sisters, not twins” philosophy, Kelley has transformed the way the beauty world approaches brow shaping. Her signature style, a perfect balance of natural elegance and precision, has earned her a star-studded clientele and a devoted following worldwide. With decades of experience and a passion for empowering beauty professionals, Kelley travels the globe teaching her techniques, inspiring artists to create brows that enhance each client’s unique beauty.
MONDAY 2:00 P.M.
MONDAY 2:00 P.M.
SALES GROWTH MADE SIMPLE: HOW TO MAKE MORE AND STRESS LESS
BY: ERIN MACNEIL
Growing your business doesn’t need to be so stressful. By implementing basic strategies, actions, and systems, you can grow your sales, increase your clients, and make more money! In this live talk, you’ll learn the simple numbers to track, how to identify your most profitable treatments, and next-step actions to elevate your sales, helping you make more and stress less.
Erin is a seasoned professional with over 20 years of experience in the beauty and spa industry, having worked her way from receptionist to International Spa Director. After successful roles with prestigious hotel groups and luxury brands, she founded The Spa Business Coach INC to help small business owners and nurse injectors in the aesthetic and beauty sectors thrive.
As a Spa Financial Specialist and Operations expert, Erin helps clients unlock their business potential through financial analysis, team building, marketing, and exceptional client service. Her coaching empowers business owners to become true CEOs by mastering key business skills and optimizing their operations for profitability and growth.
Based in Toronto, Erin is a sought-after consultant known for her ability to guide medspa owners toward sustainable success.
GLOWING SKIN COMES FROM WITHIN
BY: KATEY KRISTABELLE
Glowing skin isn’t just about what you put on the surface—it’s about nurturing the body from the inside out. This class dives into holistic strategies for radiant skin, addressing the powerful connection between diet, the lymphatic system, and personalized skincare routines to achieve lasting results. Learn how nutrient-rich foods and hydration support skin health, discover the role of lymphatic drainage in detoxification and circulation, and master the art of tailoring routines to individual client needs. We’ll also discuss why personalized routines are key to client success, how to integrate them seamlessly into your practice, and ways to overcome the stigma that holistic skincare is “just fluff.” Walk away with both holistic tools and business strategies to help your clients unlock their healthiest, most radiant skin—and keep them coming back.
Katey is the founder of Mindful BeautY and a passionate advocate for holistic skincare. With years of experience as a holistic esthetician and nutrition coach, she specializes in integrative facial massage techniques that transform skin health and restore radiance from within. Her practice blends results oriented skincare, personalized holistic guidance, and mindful self-care to empower women to achieve clear, glowing skin.
Katey’s expertise spans acne healing, lymphatic flow, and the mind-body-skin connection. She offers rejuvenating facials, virtual consultations, bespoke treatment plans, and tutorials that bring her holistic approach to skincare directly to her clients. Through her signature methods, she emphasizes sustainable beauty rituals, functional skincare, and inner wellness for vibrant, lasting results.
TREATING CHRONIC INFLAMMATORY CONDITIONS IN SKIN OF COLOR
BY: SASH MOREAUX
Advancements in our understanding of safely treating multicultural skin types, as well as the histology of the skin and its connections to the brain and gut, are revealing correlations between inflammation and various diseases. Comprehending the activation and regulation of the skin’s immune system is crucial for professionals developing treatments for chronic inflammation and for applying these insights in clinical practice. This course provides a distinctive opportunity for professionals to acquire science-backed information regarding innovative therapies aimed at treating chronic inflammation and related conditions specifically for multicultural skin.
Sash Moreaux, a devoted mother of three and two bonus daughters, brings 19 years of experience as a licensed esthetician and serves as the CEO and Founder of Meaux Co. Her deep passion for skincare, complemented by her studies in esthetics and cosmetic chemistry, informs her distinctive business approach. Celebrated for her accomplishments, including the Lyons Woman’s Award and New York Seedlings Grant for Entrepreneurship, Sash draws on her background as a collegiate athlete to emphasize the importance of hard work and determination.
Since establishing Meaux Co. seven years ago, it has blossomed into a vibrant community of over 3,000 estheticians, dedicated to vegan and eco-friendly skincare solutions. Sash is committed to reducing waste and minimizing the carbon footprint, with the goal of inspiring zero-ish-waste initiatives across the industry. Known for her vibrant personality and innovative teaching methods, she has over a decade of experience as a Licensed Instructor in Advanced Aesthetics at the collegiate level, making complex information engaging and enjoyable to learn.
With a strong commitment to philanthropy, Sash is well-respected in the industry for producing and giving away high-quality products that align with her values. Over the past seven years Sash and Meaux Co have given away of $300k to the esthetics community in the form of scholarships, giveaways and donations. Her company aims to establish new benchmarks for ethical practices in the beauty sector while promoting healthier skin and a sustainable future. Her Skin Studio in New York caters to a diverse clientele, including professional models, athletes, and local celebrities.
THE ULTIMATE LASH LIFT MASTERCLASS
BY: LOANA BARKER
This live demonstration by industry expert Loana Barker dives deep into the art of creating flawless lash lifts. Loana will guide participants through professional techniques, including when to use rods versus shields for optimal results, the step-by-step process of performing a lash check, and the science behind lash baths—addressing the common question of whether rinsing with water is a viable option. This class is designed to equip beauty professionals with practical knowledge and insider tips for achieving consistent, high-quality lash lift results.
Loana Barker is a veteran beauty professional with over three decades of experience in the industry. Beginning her career as a licensed cosmetologist, Loana specialized in hair and nails before discovering her true passion for enhancing beauty through lashes. Her commitment to growth and education has been a defining trait throughout her career, leading her to pursue ongoing advanced training, certifications, and seminars to perfect her craft.
In 2013, Loana earned certifications in Classic and Volume eyelash extensions, and in 2016, she discovered Elleebana—a turning point that set her on the path to becoming an authority in lash lifting. After quickly certifying as an Elleebana Lash Lift and Tint technician, she advanced to become a certified trainer for Elleebana USA, now proudly holding Trainer Number TR16394.
As a respected educator and distributor for Elleebana USA, Loana is known for her personalized, hands-on teaching style that ensures every student leaves with the confidence and expertise needed to succeed. Her meticulous attention to detail, passion for innovation, and dedication to supporting lash and brow artists have made her a sought-after mentor in the industry.
With a deep love for connection, Loana finds joy in working closely with clients, students, and fellow professionals, creating relationships that fuel her drive to continually elevate standards in beauty education. Her philosophy is simple yet powerful: growth comes from learning, and every artist has the potential to achieve mastery with the right guidance and tools.
